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Prathiba S Sep 26, 2017 General 0

Beacon technology have come a long way since it was introduced. Beacons have had a predominant role to play from time immemorial where they were used in lighthouses. Typically how beacons work have remained the same but they have found a gamut of uses in a range of sectors. Put in a nutshell, the use of beacons is simply going to soar in the years to come and will for sure to be a game changer.

Through this blog, we would like to take you through how we can effectively leverage the power of beacons in the retail space.

Once you enter the store, you are provided with a wealth of information as to where your favourite dress, suit or an item of your choice is displayed. You don’t have to scout through the entire store or depend on a store assistant to find what you want, especially when you are pressed for time. Once you have narrowed down on the product of your choice, you can get descriptions, product feedback and reviews from previous customers right within your mobile device. What’s more, by integrating an AR experience, you can try the merchandise on without even having to go to the dressing room.

With this as the premise, let’s delve into the nitty gritty of setting up beacons and the challenges you might face.

Beacon

Setting up Beacons

Solutions to be considered while setting up beacons in the  physical world:

  • (Indoor) Location
  • Proximity

Beacons setup using Indoor location data utilizes signals from multiple beacons and provides accurate coordinates of a tagged area or an item. Proximity-based beacons on the contrary gives the relative position of the beacon with respect to the device. They can be easily set up and once you tag a certain area with a beacon, you can detect whether you are within the beacon’s range.

Challenges in setting up Beacons

Device not being detected: It may sometimes happen that on setting up a beacon the signals generated may not be able to search for a compatible device even though it is well within range. The detection of devices (iOS/Android) may not be consistent and sometimes devices placed close to a beacon might indicate it is far away.

Batteries draining out fast: Devices might indicate a varied battery drain level when paired with beacons. For instance, an Android device might drain out much slower than an iOS device.

Steady Internet Connectivity: Applications interacting with beacons tend to behave in an inconsistent manner while connected with beacons when the internet connectivity is lost. I.e. the applications tend to restart even if the internet is disconnected for a fraction of a second.

Obstacles disrupting signals: While setting up beacons, a thorough analysis about the type of obstacles that might come between the beacon and device is required. This will help increase the effectiveness of the setup.

Testing from multiple locations: Testing the beacon setup can become quite a challenge especially when we have small teams working from multiple locations.

By using Beacons, you are leveraging technology to its hilt by presenting the right ad at the right time to the right consumer based on proximity. Affordability is another aspect which will make beacons click. This is nothing but delivery of hyper-customised content to users based on their location.

Are you planning to implement a beacon-enabled storefront or do you want to know how to overcome the listed challenges? Zinios can provide you with a wealth of guidance based on your plans. Get in touch with us to know more Contact us.

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