- 28 Sep
If one spoke about Augmented Reality (AR) a decade ago, we would have thought it to be right out of a science fiction movie. But today, AR, well, is a reality. Just some of the examples that AR has come to the fore include the Pokemon Go, Snapchat lenses, Google glasses and so on.
Wikipedia describes AR as “a live direct or indirect view of a physical, real-world environment whose elements are “augmented” by computer-generated or extracted real-world sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called computer-mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.” Also, the basic difference between Augmented Reality (AR) and Virtual Reality (VR) is that “AR enhances one’s current perception of reality, whereas in contrast, VR replaces the real world with a simulated one”. This said, some pundits are predicting that, while in the next 10 years, though VR is going to be big, AR is going to be bigger.
Often it is misunderstood that AR is only changing the world online or is used for things like gaming. However, AR is influencing different domains and verticals. Here is a list of just some of the domains that are changing, because of the introduction of AR.
- Real estate: AR is increasing ease of use for both realtors and customers alike. It helps reach out to multiple customers, help explain the service offered better, making the entire show-and-tell process more interesting. Visual engagement for users, and the increased interest will also lead to more word-of-mouth communication increasing sales.
- BFSI: BFSI has already seen a lot of changes over the years where web and mobile devices are taking center stage in all interactions with financial institutions. It is predicted that as AR becomes more and more effective, the number of tellers in banks and other financial institutions may come down.
- Healthcare: Healthcare is another domain that is predicted to change drastically with the advent of AR. For instance, AR can help you find the closest hospitals in an emergency and give you easy directions to it. Google glasses can go beyond their current use. Symptom descriptions and diagnosis can be easier with AR.
- Retail: In retail, when you go to a shop for something, you could potentially see how it might look in the place you want to place it in your house. This could be life changing for online shoppers. Retailers can provide you with detailed description of the product to help ease your purchase. It can also provide training on how to use a particular product. AR can bring the showrooms to your house, unlike now where ecommerce doesn’t provide the luxury to feel or try out the products.
- Fashion: Whether it is clothes, or other fashion accessories, everything can be tried on before being purchased using AR. VR dressing rooms, online catalogs, fashion magazines are just some of the things within the fashion industry that are undergoing major change.
- Automobile: Buying an automobile is a fairly important decision in one’s life. However, it tends to be time consuming – research, visiting stores, understanding features and so on. When AR is put into the mix, this can potentially reduce the pain points. Sellers can not only provide all the information a user requires but also give him or her the luxury of seeing the car and experiencing it from the comfort of their home. Additionally, as technology keeps changing, sellers can also project potential purchases to better understand the feature.
There is no doubt that AR is going to be a big thing. The direction it will take over the next 10 years is predicted to change many industries by leaps and bounds. As this technology grows, there is every chance that more and more organizations will catch up and adapt to the changing world. At Zinios, we work on new technologies like AR, VR, AI, Chatbots, Drones, Robotics and IOT with an aim to keep our customers, across domains, ahead of the technology revolution – one product and service at a time.