- 29 Sep
Gartner states that Augmented reality (AR) is “the real-time use of information in the form of text, graphics, audio and other virtual enhancements integrated with real-world objects. It is this “real world” element that differentiates AR from Virtual Reality (VR). AR integrates and adds value to a users’ interaction with the real world, versus a simulation.”
This said, there is a lot of talk about the race to the future between these two. They are considered cutting edge technologies and seem to have many things in common in terms of how they are growing and the underlying technologies they use. While AR and VR have many things in common, they in fact are quite different. Taking either of these paths can lead us into a very different future. There are so many organizations that are investing in these technologies together or individually, based on their belief of which of it would be the future.
VR and AR are making their way into a host of verticals. They are no longer something you see, just in the gaming industry. Both these technologies leverage similar types of technologies and provide enhanced experiences to their users, and technology, as we know it, is going to make leaps and bounds in these arenas in the future. AR and VR are going to grow in the field of entertainment, and have already come a long way from the science fiction that we are currently used to.
Another area where AR and VR are seeing a lot of potential in the future, is in science and healthcare. VR and AR have great potential in recreating scientific discoveries, diagnosis, and identifying the closest hospitals and much more. All of these are going to be the future. It is predicted that language learning, healthcare, gaming, advertising, and more, are all going the AR and VR way in the future.
It can be argued that, in the future, VR will grow in its uses in the area of content, while AR will be more and more integrated with the real world. Google and Facebook are investing hugely on VR to make content the king. VR ensures focused involvement in the information in front of you and this makes it more important for content consumption. VR tends to take you from real life to experiences it has to offer.
AR keeps you engaged with the real world as you navigate through the technology. It adds a contextual layer to your real time experience. Google glasses is an example of AR. However, the technology that surrounds it wasn’t as effective as it will possibly be in the future. Microsoft too is investing hugely in AR technology.
Finally, it is clear that both these technologies are here to stay. With tech companies investing in both these technologies, it is only fair to say that these technologies are not going away anytime soon. According to the website ‘Wearable’, “AR could turn into an everyday help for the common person, helping them make better decisions about food, transportation, people and more. VR, on the other hand, could turn into an entertainment activity, whether it be gaming or experiencing great storytelling. In that case, well, the answer to which of these technologies will rule the future would be both.”
We, at Zinios, recognize and understand the importance of both these technologies, and the yin and yang relationship they share. So, reach out to us to get your solutions in AR and VR and get the edge in business that everyone is looking for. It’s time to start building towards a future that is with the times, and technology savvy.